Bazooka Media | Comprehensive Mobile Messaging Solution

CASE STUDY
P.I.N.K. Vodka Text-to-Win at The Mansion
Objective:	PINK Vodka seeks to increase brand exposure in the LA market by sponsoring weekly mobile campaigns aimed at Hollywood clubgoers.
Solution:	PINK Vodka sponsored and implemented a weekly text-to-win opportunity for clubgoers to win free bottle service and dinner at The Mansion, a 1000 person capacity nightclub in Hollywood. The mobile campaign was promoted with hand-held flyers given to guests upon entry, microphone announcements, and in-venue projection monitors. Winners would be notified every week at midnight with a text message notification. PINK further increased brand awareness by giving clubgoers the ability to text song requests and shout outs to a projection monitor inside the venue.
Results:	PINK Vodka achieved a great level of exposure and success with their mobile campaigns which generated an average opt-in rate of 20 percent. The nightclub was able to generate an opt-list for future marketing efforts while providing its guests with an interactive communications channel via the text-to-screen campaign.


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